Unloved Logos
14 Aug 2006
One of the worst things for a graphic designer is to see a design go unused. I was looking through some old files and came across some old logos and mockups. Some I look back and can’t believe I actually showed to a client. Here is one that the picked, but never used. Went out of business? I really don’t know. You can see the full color logo after the jump.
I tend to be vary literal with my logo design, so when the the name of the company is Hawkeye, I draw a Hawk’s eye. Brilliant! One my earlier attempts had turned both of the e’s into eyes, but it look to much like the “Wise Owl” potato chip logo.
I really liked the way this one turned out. It is clean and simple. Too bad it will never get used.
